Small & medium local businesses worldwide are challenged by the digital economy & need to be empowered to urgently integrate their business with e-commerce to survive and grow.
Buyers are bombarded with e-commerce platforms that are not sensitive to their community social, cultural & language preferences.
Different industries in different geographies face different challenges that current online e-commerce platforms fail to adequately address, being built on a rigid model that serves customers similarly despite their language & cultural diversity
The Business world might be holding back in 2016 when it comes to riskier overseas expansion, but latest e-commerce show that customers, especially of a cross-border nature continue to grow and drive global retail. Customers are still seeking overseas products and hoping for a smooth and seamless experience, even as merchants are less willing to provide them. Source: Study by Payvision 2016